Ric Merrifield

Generally credited for creating the field of business architecture, including patents and a popular book, Ric Merrifield is known as the ‘Rethink Person;’ for the title of his book and also his ability to help people rethink problems and opportunities, and see solutions not previously considered. In work, Ric is most excited about helping people and organizations exceed their expectations in terms of outcomes and timelines. He prides himself on his ability to solve problems often written off as impossible to solve.

In his free time, Ric enjoys crabbing, clamming, fly fishing, and rowing. At a very young age, he learned to catch Dungeness crab by hand (in the town of Dungeness, for which the crab is named) and has spent the last 20+ years sharing ‘the quintessential Pacific Northwest experience’ with friends.

Our Team